Junapr Client Case Study
Annual Incentive Trip to Virgin Gorda
Our long time client partner, a leading food manufacturer and distributor, uses sales reward trips to incentivize their sales managers, both internally and externally through broker partnerships. This exclusive four-day trip allows winners to bring a guest to a luxurious international destination. With no meetings scheduled, the trip focuses on solidifying broker relationships and strengthening commitment from all participants. Lavish dinners, sparkling entertainment, and breathtaking locales make this trip a highly sought-after reward. This company benefits from a strong return on investment as sales managers strive to meet increasingly challenging goals to qualify for the trip.
Objectives:
Our client partner sought to create an exceptional incentive trip experience that would not only reward top performers but also strengthen vital business relationships and inspire future success. The trip needed to balance luxury and leisure while delivering meaningful connections between the company’s leadership and their valued sales partners. To achieve this vision, the program focused on four key objectives:
Create a seamless, luxury experience for 80 high-performing sales managers and their guests
Strengthen relationships between the company and broker partners through shared experiences
Deliver a memorable incentive program that motivates future sales performance Junapr
Execute all aspects of the program within budget while maintaining premium quality
Approach:
Junapr provided comprehensive event management services, overseeing every aspect from initial planning through final execution. The process began with an in-depth understanding of our client partners’ goals to ensure perfect alignment between their vision and the execution strategy. The 13-month planning process involved extensive coordination across multiple countries, vendors, and stakeholders to ensure a flawless guest experience.
Developing a detailed budget was a priority to account for every aspect of the event and prevent unexpected surprises. For site selection and contract negotiation, Junapr identified Virgin Gorda as an ideal location based on travel accessibility, per-person costs, and available amenities. The team then leveraged its global network to negotiate favorable contracts, securing rates 48% below standard pricing while maintaining premium service levels.
Program development involved collaborative efforts with Ken’s Foods, including site visits and regular planning meetings to create a seamless guest experience. The Junapr team arrived two days prior to the program to coordinate with the destination management company (DMC) and hotel staff, preparing welcome gifts, and establishing on-site support systems.
Key focus areas included:
Strategic planning and vendor selection across 2 countries, resulting in partnerships with 6 premium service providers
Development and implementation of a custom event app enabling instant communication and real-time guest support
Detailed coordination of 16 distinct guest experiences, from private dining to exclusive excursions
Creation and execution of comprehensive contingency plans for transportation and logistics
Design and delivery of 80 personalized welcome amenities and on-program surprises
On-site crisis management providing immediate response to all guest needs
Daily coordination with resort staff and local partners to maintain service standards
The team demonstrated their expertise in crisis management when faced with travel disruptions due to flooding in a hub city, successfully rerouting all affected guests to maintain the original arrival schedule. When a vendor failed to provide contracted beverages for boat tours, the team quickly sourced and delivered alternatives within 20 minutes, ensuring guests never experienced any service interruption. After the event, Junapr reconciled all invoices, conducted post-event surveys, and held a final debrief with the client to assess the program’s success and identify opportunities for future improvements.
Results
Junapr successfully delivered a premium Incentive / Presidents Club experience that exceeded expectations while remaining 12.13% under the original budget. The program demonstrated excellence across all key performance metrics:
100% of planned activities executed according to schedule
48% savings achieved through strategic vendor negotiations
80 guests were seamlessly accommodated despite travel disruptions
16 premium experiences delivered over 5 days
Instantaneous response time to all guest requests through custom event app
Zero service interruptions despite multiple logistical challenges
“For 15 years, Junapr has delivered impeccable service, and I cannot imagine trusting our needs to anyone else. As we have come to expect, Junapr ensured a first-class experience from start to finish—the accommodations, meals, receptions, and guest activities, as well as all other arrangements, were handled with a great level of care and professionalism. I certainly appreciate their personal attention to the needs of our group. Their personal commitment to the people in our group makes a difference.”
