Case Study: Industry Conference

Overview

Junapr’s client partner sought to transform its annual conference into a premier industry event that would drive membership growth, deliver continuing education, and strengthen industry partnerships. This flagship event needed to serve multiple stakeholders—from practicing dentists and office staff to exhibitors and sponsors—while maintaining the highest professional standards.

Through strategic planning and meticulous execution, Junapr elevated the conference experience, resulting in unprecedented growth in sponsorships, exhibitor participation, and attendee engagement. The successful implementation demonstrated Junapr's ability to manage complex healthcare industry events while exceeding stakeholder expectations.

Objectives 

The conference aimed to create a dynamic professional development environment while driving organizational growth. To achieve this vision, the program focused on four key objectives:

  1. Create a seamless conference experience integrating education, networking, and industry engagement for 350+ dental professionals

  2. Maximize exhibitor and sponsor value through strategic placement and meaningful attendee interactions

  3. Deliver high-quality continuing education programming while maintaining strict industry compliance standards

  4. Drive membership growth through enhanced professional networking and educational opportunities

Approach

Junapr provided comprehensive event management services, overseeing every aspect from initial planning through final execution. The 10-month planning process began with an in-depth analysis of the client’s strategic goals to ensure perfect alignment between vision and implementation.

Developing a detailed budget was prioritized to account for every aspect of the event and prevent unexpected surprises. For site selection and contract negotiation, Junapr leveraged its two years of experience working with this particular client to identify optimal venue arrangements. The team then utilized its industry network to negotiate favorable contracts, securing rates 41% below initial proposals while maintaining premium service levels.

Program development involved extensive collaboration with client leadership, including:

  • Monthly planning meetings to refine educational content

  • Regular site visits to optimize space utilization

  • Development of detailed production schedules

  • Creation of comprehensive contingency plans

Sponsor and exhibitor engagement was elevated through:

  • Proactive outreach to 50+ industry-specific prospects

  • Creation of tailored sponsorship packages

  • Development of strategic exhibit floor layouts

  • Implementation of lead tracking technology

Educational content management included:

  • Coordination with 14 speakers across multiple tracks

  • Working closely with speaker bureaus to manage speaker participation and engagement

  • Continuing education compliance documentation

  • Session scheduling optimization

  • Real-time attendance tracking

On-site execution focused on:

  • Dedicated registration management

  • Continuous vendor coordination

  • Real-time problem resolution

  • VIP guest protocols

Key focus areas included:

  1. Strategic planning and vendor selection, resulting in partnerships with four premium service providers

  2. Development of targeted sponsor and exhibitor acquisition strategy, leading to 100% sponsorship growth

  3. Coordination of 14 distinct educational sessions with complex continuing education requirements

  4. Implementation of streamlined registration and attendance tracking systems

  5. Creation of exhibitor floor plans maximizing foot traffic and engagement

  6. Strategic communications planning and media relations

  7. Comprehensive documentation for continuing education credits

The team demonstrated exceptional adaptability when accommodating a last-minute visit from a United States Senator. Within hours, Junapr:

  • Secured and prepared an appropriate meeting space

  • Coordinated with federal security teams

  • Managed press access and credentials

  • Integrated the press conference into the existing schedule

  • Maintained all planned conference activities without disruption

Post-event, Junapr reconciled all invoices, conducted satisfaction surveys across all stakeholder groups, and held a final debrief with the client leadership to assess the program's success and identify opportunities for future improvements.

Results

Junapr successfully delivered a premium conference experience that exceeded expectations while remaining under budget. The program demonstrated excellence across all key performance metrics:

  • 100% execution rate for planned sessions

  • 41% cost reduction through strategic vendor negotiations

  • 361 attendees successfully managed from registration through program completion

  • 100% increase in sponsorship revenue

  • 36% growth in exhibitor participation

  • Zero continuing education compliance issues

  • Successful press conference execution with coverage across all major Vermont media outlets, earning 19 earned media placements

  • Seamless integration of high-profile political engagement with conference activities