Transforming Community Vision: Junapr's Role in Killington's Historic TIF Campaign

When the Town of Killington embarked on an ambitious infrastructure and economic development initiative, they turned to Junapr to guide their communication strategy. Working alongside White & Burke, we helped transform complex policy proposals into clear, compelling messages that resonated with residents and stakeholders.

The Killington Forward initiative represented a critical moment for the community, focusing on essential investments in water infrastructure, road improvements, workplace housing, and community development. Our comprehensive communication strategy included bi-weekly strategic planning, website management, social media engagement, and coordinated media outreach spanning six months.

Through meticulous stakeholder engagement and strategic communication, we helped secure overwhelming community support for the Tax Increment Financing (TIF) district designation and subsequent bond vote. The campaign generated significant media coverage, reaching an audience of over 4.8 million and achieving an estimated publicity value of $700K.

Get the full case study to learn how Junapr's strategic communication approach helped unite the community behind this transformative initiative.