PUBLIC RELATIONS

Even the best stories need a little help.

What is PR, exactly?

 

It’s a fair question. For starters, it’s not about sending out press releases and hoping that journalists magically find them fascinating. Strategic public relations is an ongoing mix of media relations, strategy and planning, messaging and positioning work, and media training and workshops. If it’s worth doing, let’s do it well.

The right message, in the right place, for the right audience.

People already have an opinion about your brand. A smart PR strategy ensures they have the right opinion, one that sticks around for the long-term. Junapr knows how to get the right story in front of the right channel at the right time to make an impact on your customers and the people who could become your customers.

You might need an outside PR firm if…

Can you do your own PR? Perhaps. But the real question to ask is, should you? Clients that get the most out of working with Junapr are those who are ready to work strategically with us to manage earned media. We bring a focused approach that isn’t typically possible by doing things in-house, when competing demands can blunt the effectiveness of your own efforts.

How do you know if your PR agency is doing a good job?

When you work with Junapr, you won’t wonder if your public relations budget is being used effectively. Keeping our clients up to speed on our work is vital, both for accountability and for collaboration. We tailor our reporting to each client’s individual needs and preferences, to ensure you see the results you’re paying for.

Why should you hire Junapr?

Aside from our experience, our commitment to delivering results, and our team, what sets us apart is our size. We’re approachable – even fun-sized, if you will. We’re big enough that we have multiple PR professionals on staff who can help support your business, but we’re small enough that you’ll never get lost in the shuffle. We don’t have big clients or small clients, we just have clients, and we care about them and support them equally.